For those starting out in entrepreneurship, it’s normal to feel as if you’re swimming upstream, which is why it’s so important to learn how to stay afloat and keep kicking. In Daniel Pink’s book “To Sell Is Human” he talks about there being two key ingredients to surviving the leap: 1. The ability to stay afloat amongst the onslaught of … Read More
Misunderstanding Fear
We live in a fear-based culture that holds most people ransom to a life of mediocrity and deathbed regrets but what is fear and can we learn to walk through it? Fear in scientific terms is a chain reaction in the brain that starts with a stressful stimulus and ends with the release of chemicals that cause a racing heart, fast breathing and … Read More
What Next?
The older I get the more I find myself stressing out about the way people perceive me. Being twenty-five, I feel constantly on the cusp between a world where exploration and failures were acceptable and a world where I should become a responsible adult by finding a steady career and moving out of my parent’s home. “Man’s deepest fear is … Read More
Reframing Your Mindset For REAL Motivation
When it comes to motivation, there are three categories our mindsets falls into: 1. Fear – “If I don’t do my homework my parents are going to beat me!” 2. Incentive – “If I do my homework my parents will buy me sweets.” 3. Growth – “If I do my homework I can become a doctor and help others” If … Read More
9,159 Days of Eating
Yesterday I did my first ever 24 hour fast. I’m not religious and I’m not a masochist, I did it just because I wanted to prove to myself that I could. Having read up a little bit about the many health benefits of intermittent fasting, I was surprised that many of my initial changes were not physical but in fact … Read More
Idea Anxiety and Momentum Moments
When it comes to starting a business, writing a book or anything that challenges you creatively, sustaining momentum is vital. Everybody enjoys that ‘Ah-ha’ moment when you conjure up a new idea but the initial buzz quickly fades when the lizard brain reminds you of just how much leg work it’s going to take to see it through. “Genius is … Read More
From Read Only To Rewritable
For a long time scientists believed that human beings were at the mercy of their genetic make up and that the outcomes of a person’s life were enhanced or hindered through natural selection. Luckily, in the 21st century smarter scientists using more complex equipment are beginning to unlock the power of the mind and its plastic nature capable of self-inducing … Read More
The Curse Of Being Cushty
Most people go to work every day in denial. A recent survey revealed that 19% of employees said they were satisfied with their jobs, meaning a staggering 81% of people willingly accept a state of dissatisfaction. Last year, a friend of mine took the whole year off travelling after he was made redundant. He returned home with wide eyed optimism … Read More
What Marketers Can Learn From BGT Winners, Attraction
Shadow dancing act Attraction last night won the Britain’s Got Talent final. I’m not usually a fan of these reality TV talent-scouting shows but I have to say I was rather impressed by Attraction’s performance but even more so by the way they managed to win over the British public. Having recently read ‘Made to Stick’ by Chip and Dan … Read More
Calculating Scarcity – What Do You Stand To Lose?
Whenever the news announces heavy snow in London everybody goes into panic mode. The local supermarket shelves are quickly emptied, petrol stations run dry and suddenly everybody gets super productive before the white blanket arrives. Psychologist refer to this phenomenon as the “Romeo and Juliet Effect,” when we know something is going to be unavailable it suddenly becomes more attractive, … Read More