What Marketers Can Learn From BGT Winners, Attraction

Shadow dancing act Attraction last night won the Britain’s Got Talent final. I’m not usually a fan of these reality TV talent-scouting shows but I have to say I was rather impressed by Attraction’s performance but even more so by the way they managed to win over the British public. Having recently read ‘Made to Stick’ by Chip and Dan … Read More

Why you should listen to and read about successful people

For the last six months I’ve become fascinated with listening to and reading about successful business people and how they got there. I guess it stems from our natural fascination with the underdog who goes from nothing to conquer his demons and eventually come out on top, but is all this just trivial entertainment or can it be having a … Read More