What Marketers Can Learn From BGT Winners, Attraction

Shadow dancing act Attraction last night won the Britain’s Got Talent final. I’m not usually a fan of these reality TV talent-scouting shows but I have to say I was rather impressed by Attraction’s performance but even more so by the way they managed to win over the British public. Having recently read ‘Made to Stick’ by Chip and Dan … Read More

Calculating Scarcity – What Do You Stand To Lose?

Whenever the news announces heavy snow in London everybody goes into panic mode. The local supermarket shelves are quickly emptied, petrol stations run dry and suddenly everybody gets super productive before the white blanket arrives. Psychologist refer to this phenomenon as the “Romeo and Juliet Effect,” when we know something is going to be unavailable it suddenly becomes more attractive, … Read More

Reducing Stereotype Threat in the Digital Age

There is no group in society stereotyped more than young people. You can’t open a newspaper without reading a story about the young being unemployed, uneducated or depressed but other than making convenient news filler could all this negativity be causing longer lasting damage on our countries young minds? Psychologist have found that negative preconceptions of social groups can have … Read More