Listen To the Episode!
With competition writhe these days, inspired by Seth Godin’s book ‘Purple Cow,’ Cem & Wayne discuss why you and your business need to become remarkable in order to compete in today’s economy because average is well and truly over.
What You’ll Hear
03:15 – The premise of purple cow
08:00 – Consumer’s already have everything they need
09:45 – Combine new ideas to create new results
11:50 – Put less resources into marketing and more into innovation
15:45 – Exceed people’s expectations
16:25 – Build anticipation
17:25 – Connect with people’s emotions
19:05 – Create a “next level” experience
19:55 – Allow your audience to feel enlightened
20:55 – Create an experince in which your audience feel fully present
21:45 – Make your product universal whenever possible
23:00 – Create a NEED to share what you’ve created
24:55 – Create someting that people will never get tired of
25:40 – Make your customers feel as though they are part of an elite group.
27:45 – There’s no traffic on the extra mile
29:00 – Allow yourself a constant state of change
30:40 – You don’t always have to change the biggest machine in your factory
33:00 – The riskiest thing you can do is play it safe.
22:10 – Leverage your time as best you can
26:50 – Develop multiple streams of income
29:10 – Don’t be afraid to ask for advice and seek money mentors
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